STORY ARCHIVE

Terry Pegula Covered $700 Million of Highmark Stadium Overruns

How the Bills are managing a $700 million cost overrun while turning fewer seats, premium suites, and long-term partnerships into lasting revenue.

Inside ESPN’s $345 Million Bet to Lock Down College Football

On October 16, ESPN’s Pete Thamel revealed the true cost of expanding college football to a 24-team playoff: an extra $345 million every year. But the eye-catching part sits inside the bill.

NASCAR's First Outside CEO Leaves Ben Kennedy Next in Line

NASCAR turns to Steve O’Donnell to lead the sport after a turbulent legal battle, while Ben Kennedy gains greater responsibility in a family business with succession still undecided.

Greg Penner Put Walmart Money Behind Every Big Denver Team

New money brings fresh hope to Colorado, but the Rockies still have to prove they can build a winning team while asking fans to pay more.

Dana White Needs Ted Cruz to Make Zuffa Boxing Work

Dana White’s boxing venture has the money and broadcast backing to challenge the sport’s traditional model, but Ted Cruz must help secure legislation that balances business control with fighters’ rights.

Fenway Sold David Hoffmann the Penguins but Kept Their TV

Fenway retains a role in the Penguins’ broadcast business as the Hoffmann family weighs the future of SportsNet Pittsburgh.

Ryan Smith Needs the Miller Family’s Ballpark Site for MLB

A bold ownership vision and a passionate sports market are fueling Salt Lake City's pursuit of an MLB franchise.

Hal Steinbrenner Brought In Apollo to Refinance the Yankees

Apollo brings $2.6 billion in financing to the Yankees, but Hal Steinbrenner keeps the final say.

Bryson DeChambeau Could Go From Creditor to LIV Owner

DeChambeau could turn his $5.77 million LIV claim into an ownership stake as the league restructures its future.

Arthur Blank Is Selling Falcons Equity Without Giving Up Control

Arctos Partners Acquires 10% Stake in Atlanta Falcons at $10.6B Valuation While Keeping Control in Family Hands

Craig Tiley Signed Kalshi Before the Courts Settled Prediction Markets

Court Battles and Courtside Deals: How Craig Tiley Secured the US Open’s First Prediction Market Sponsor Amid a Multi-State Legal War

Cody Campbell’s Money Helped Push the College Sports Bill Through

While boosters promise order and protection for Olympic sports, player advocates warn the Senate's new limits strip athletes of their bargaining power.

Tom Glick and Chris Klein Are Using KKR to Build a Business Around MLS NEXT Pro

KKR backs Hometown Soccer Holdings to transform MLS NEXT Pro reserve squads into independent, commercial brands.

David Shuman Is Buying an Islanders Stake Without Buying Control

Ross Bjork Put a Bank Logo on Ohio State Jerseys for Nearly $17 Million a Year

Tradition Meets Revenue: Inside the $17 Million Jersey Deal Rebalancing the Buckeyes' Balance Sheets

Adam Silver Is Asking Billionaires to Put a Price on Seattle and Las Vegas

Adam Silver has turned NBA expansion from a debate about which cities deserve a team into a pricing exercise, and billionaire bidders are putting their offers together.

Robert Kraft’s $95 Million Patriot Facility Is an Investment in Talent Not Seats

Investing in players instead of stadiums: Inside the Patriots' new $95M elite training center designed to attract top NFL talent.

Kevin Warren Is Using Indiana to Rewrite the Bears’ Stadium Economics

How Kevin Warren is playing Illinois and Indiana against each other to build the Bears' multi-billion dollar future.

Josh Heird Is Building a Separate Company to Keep Louisville Competitive

The Corporate Pivot: Why Josh Heird is Rethinking College Sports Finance Beyond Tickets and Donors

College Football’s New Roster Budgets Reveal the Price of Contention

How a massive spending divide is splitting Power Four programs into completely different financial tiers.

Ron Rivera Is Becoming Cal Football’s Chief Executive in Everything but Name

Cal decided modern college football had become too complicated for one head coach to run alone, so it put Ron Rivera above the coaching operation.

Scott Stricklin Is Paying for Billy Napier While Funding Florida’s New Player Economy

How multi-million dollar buyouts for past coaches are clashing with the millions required to fund modern roster revenue sharing in Gainesville.

Jordan Seaton Is Making More From Endorsements Than Most NFL Linemen

Mike McGlinchey is in his ninth NFL season; he has $52 million guaranteed on his Denver Broncos contract and has no sponsorship deal. Jordan Seaton, on the other hand, is only two games into his first season at LSU and reportedly pockets around $4 million in NIL money.

David Beckham Is Using Inter Miami Sponsorships Like Venture Capital

MLS side, Inter Miami has found a way to make a sponsorship announcement interesting to people who tend to skip the bit on official partners.